Yahoo! PPC is one the most effective methods to drive targeted traffic to your site, and the good news is, it’s underutilized when compared to Google AdWords and thus has less competition. This article will analyze various methods you can apply to ensure you get the most out of your Yahoo! PPC campaign.
Placing Keywords in Ad Text: When you’re working with PPC marketing, the basic rule to follow is to place your keywords in the text of your ad for this makes Yahoo! display your ad to searchers during their searches using your targeted keywords. In order to keep your ad relevant, you have to use the most relevant keywords in your ad, which will help you garner more exposure.
Hence, it will make your ad stand out as well because the search keywords are seen prominently when searchers come across your ad.
Moving Minimum Bid Rates: The truth is, Yahoo! keywords are bound to become active or inactive at any given time; it could be one scenario at this period and another scenario in a different period.. Several times when you do a Yahoo! PPC campaign run, you’ll get notifications that your keywords have become inactive, because they have failed to meet the minimum requirement on bid price, and then you’ll get another notifications that your keywords have become active again because the bid prices have been lowered. So, what should your course of action be during such events? Its’ actually beyond your reasoning capacity how and why Yahoo! sets the minimum bid for key. On the other hand, when you are notified of these movements, then you just take a look at your account to see the traffic getting lower as the bids gets higher when these keywords become active.
Utilize Excluded Keywords: They are like the negative keywords seen on Google AdWords. If your search contains an excluded keyword, your advance match ad will not be shown in the search results. Since it will take you some time before completing your list of excluded keywords, make sure that, as you go long, you update your list of new keywords just to keep you on track. As you populate your list of excluded keywords, you’ll discover how much you have saved just by avoiding any unqualified clicks. What’s more, you will not have to worry so much about your keyword being removed due to a low click index score because this brings down that possibility. Take for example, you’re selling an eBook on “Email Marketing”, it’s advisable that you exclude the keywords such as free, discount, cheap, etc. There are a lot of strategies to optimize your campaigns to get to an optimal level of effectiveness, and this is one of them.
So that your Yahoo! PPC campaign will be successful, pay attention to the littlest items that are in need of improvement and strive to improve the quality of your ads. Bear in mind that the important output of PPC advertising are the results – if you are able to attain a good ROI from impressive results, then you can call for a celebration.
