Classified advertising is an incredibly successful marketing method. Craigslist is just one classified site that gets millions of visitors each month, making it a great way to tap into your chosen market.
In order to actually get a good response out of these classified websites, you will need to learn how to write a highly converting ad. You can’t put up just anything and expect it to send hundreds of visitors to you. You need to keep some very important things in mind when you write your ads and this article will outline three tips you can use to write good ads.
One of the key factors of writing successful ads is to learn from the ones that aren’t working. If you want to know that your business growth is the same, you need to create new ads occasionally. When you create these ads, remember that you’re only testing out the copy and it’s not the final draft. Your main goal is to write copy that makes people want to act, and the only way to know what will work is to test various types of copy out. If you can keep this in mind, then the entire process will have you creating more effective ads in no time. This just goes on to show that ad copywriting goes beyond just crafting out the ad, but it’s also about getting the right copy to get the highest response. That and the fact that, over time, you’ll learn the exact blueprint to follow to create ad copy that gets results every time.
When creating your ads body, you should make it about the most important parts of whatever product or service you’re writing the ad about. You could have the best headline, but if your ad’s body is effective, your ad won’t go anywhere. Your prospect must connect to the written ad, because if the benefits don’t appeal to the reader, they won’t want to take action. The best way to make sure your ad is absolutely perfect is to look at it from someone else’s view. If you want an even better test as to your ad’s effectiveness, give it to a friend or relative to read to see if your ad appeals to them.
Your ads have to be as specific as possible to receive targeted traffic. Your ads must adequately represent your offer and let the viewer know what to expect before they reach your offer. If your ad and offer doesn’t match then you will lose a lot of potential customers. The more relevant they are together the better. Relevant ads and offers make the entire process flow smoother for your customers. Lastly, writing classified ads is part psychology and more than just jotting down an ad. Ad writing is requires you to understand several different disciplines that are all vital to its success. So go ahead and apply the above tips to get the most out of your classified ad.
