Mobile marketing is still fairly new, which is probably why many people are reluctant to get involved with it and think it must be very difficult to figure out. The truth is that mobile marketing does not have to be that difficult; in some respects, it’s almost too easy. At heart it is the same as email marketing; the only difference is that with mobile marketing you are sending your messages out to mobile devices instead of email inboxes. Due to the incredible popularity of mobile phones, marketing in this way represents a huge ground floor opportunity. This is why you should jump in now -here are some helpful hints to use as you get started.
When in doubt, ask a lawyer for help. You have to be concerned about any local restrictions about sending text messages, not to mention those at the other end (the people who receive the messages). This means you need to pay attention to both the laws in your area as well as national ones. So hiring a lawyer before starting your mobile marketing business is a sound idea, unless you’re prepared to do your own research. A lawyer can help you understand what type of messages you can send, and to whom, and also tell you what kind of liabilities you may incur by storing people’s data. If you’re worried about the cost, keep in mind the potential costs of fines or having your business shut down. When you get involved with mobile marketing, you may want to work with a list serving company. These companies are sort of like the mobile equivalent of online data storage services. Be careful about the service you use for your marketing to mobile phones. You’ll want to be certain that this company is trustworthy when it comes to issues like privacy, security and reliability. You want to deal with a company that safeguards data and never shares it with anyone else. You do not want to be held responsible should they use the information you provided to do bad things!
Branding is a little bit more involved in promotions than it is mobile marketing. Watch the stats for all messages so that you can send out more just like the ones that are successful. If your messages with promo codes are liked better by your recipients, then send out more just like those. If simple branding messages or freebie information blurbs get you more positive results stick with those. Doing this will allow you to determine what you recipients respond to and what they tend to overlook. If a particular message was not a good fit, then you know not to send it out again. See what works and make the appropriate adjustments.
There are a variety of elements to consider if you want your mobile marketing campaigns to succeed. While the above guidelines are quite useful, they’re just the beginning. Remember that nobody is that far ahead of you in this area, as mobile marketing has only been around for a couple of years. You can get started even if you don’t understand it all. You only have to learn the basics, and then you can run some campaigns and refine your approach as you learn -and soon you’ll be a mobile marketing pro!
