Search engine optimization is not as complex as most people make it out to be. As long as you can focus on the essential things and are not utilizing blackhat or bad techniques to get higher a page rank, you will get good results. The following are a few of the things that you must concentrate on if you plan on optimizing your website for the search engines.
Be sure to use the primary keyword you are targeting in the H1 tag because this is how the search engines find you and the niche your site is related to. The H1 tag might not seem like much to you, it’s a simple move after all, but it’s what clues the search engines in about what your site is about so doing this will give your site a huge ranking bump. These keywords can be placed wherever you prefer them within the heading; as long as they are in the heading they’ll have the results you’ll want. It may not seem like all that big of a deal but the results it can have on your site’s ranking is a very big deal.
Keyword Phrase in the Name of the Domain:
When it relates to SEO, it is a known fact that placing your keyword in a domain name has a tremendous impact on your search engine rank. This might even get your site placed on the first page of the search engine results. Regardless of the topic your website or blog is about, if you can have your keyword in the main domain name, there’s nothing like it. Even if you are not able to get a domain name that matches your exact keyword, you can put something at the end and register it. For example, if you’re keyword is “dog training” then your domain name could be dogtrainingtactics.com, where you added the word tactics in the end.
Page URLs are also very important in the eyes of the search engines so make sure that your pages have the keywords appearing in the title. This means that when you’re writing articles that have long-tail keywords it’s important to make sure the keyword is in the permalink in order to get the attention of the search engines. This is just one more place the search engines look, in addition to the title and H1 tags, to learn what your site is all about. While it’s fairly common knowledge to include the target keyword in your domain name there still aren’t many people who know how important it is to use long-tail keywords in permalinks.
If you are a SEO beginner, then it might be some time on down the road before you see any real results. But, if you are persistent and stay on target, you will see that putting in a lot of work does is effective when it comes to the future. This will make you better than your competitors.
