Many eBay auction sellers make a good living from listing items of every kind. The kind of response you get from your auction and the bids you receive depends on the way you optimize your auction. When people first start using eBay, they seldom give any thought to optimization, but it’s worthwhile to learn at least the basics. If you can keep some basic principles in mind when you set up your auctions, they’ll receive much more attention.
First and foremost, you should make sure that your description text is detailed and says everything the customer needs to know. Some sellers just give the name of their item and assume people know what it is, but this isn’t a good way to run your auction. When creating your item descriptions, be sure to list every significant detail that buyers might find useful. Writing a few sentences that summarize the main benefits of the item is also helpful. When you show people that you understand and can honestly recommend the product, they’ll be more inclined to bid. It’s best to show some originality in your item description rather than just copying text from the product manufacturer’s website. The layout of your auction can contribute a great deal to your results, which is why knowing the basics of HTML can go a long way on eBay. If you want to be able to manage your auctions and do it all yourself, this is a good skill to have. When you know how to change the font color by using HTML code, you can easily make it any color you want. HTML codes for color aren’t hard to find, and you can find them by doing a search. If you don’t pay attention to this, it can make your auctions less professional looking at limit your results. It’s a good idea, therefore, to familiarize yourself with HTML as soon as possible.
People are more likely to bid on an item if they can see a clear photo that shows the product up close. It’s better to take a picture of the actual item in your possession rather than one the manufacturer posted online, as this makes your auction look more personal and honest. The better your photos, the more comfortable buyers will feel about bidding, as they can see you’re not trying to hide anything about your product. So when you run auctions on eBay, it’s important to pay attention to the rules we’ve covered here. Your main goal in auction optimization is making it simple for buyers to find the products you’re selling so your auctions get more action. In order to get more attention to your auctions you have to pay attention to everything, from your item description to the photos you display to your customer service.
