There might be pros and cons for beginners who want to succeed with Google search marketing. The reason for that suggestion is there is so much they do not have to unlearn. This is because the subject matter is always evolving and changing. This means that search marketing is changing too. So, if change bothers you, then you will not do well in this business.
When dealing with search marketing and content, it is wise to know what all your options are. So, with that in mind, consider your content and how long it is and what you can do. Think about writing naturally and making it a good, long read because that will cast a wider net. If you do a good job with this, you’ll be ranking for search terms that you just never thought about. There are many people who think that all SEO’d content is poor and that is absolutely not true. There are some things that are probably out like paying close attention to density of your keywords.
You know that content is key, so in addition to good quality you need to take advantage of all there is available to you. Above all, know who is in your audience so you at least can get that part right. Of course Google is paying attention to your site and visitor behavior on it. Remember that Google is forcing these changes on you, so if you want to play the game you have to play along. If you want a sustainable business, then you have to provide good quality for your readers. That extends to using things like different forms of graphics, images, etc. Not all posts or articles need to be long, but you can and should mix things up and give variety.
When it comes to website content, it is always imperative to make sure it is high quality.
The algorithm changes that Google puts out are designed, in part, to make sure that content is high quality on every website. I am not arguing that because I prefer a site that has solid content and gives value. Regardless of what your site is about, it needs to have great content no matter what you are discussing. If you are wondering how Google will know, then it is easy because all they need to do is see how long visitors are staying on your site. Always try to have a low bounce rate, where people stay a long time – this is what Google is looking for. If your goal is to find success with Google search marketing, then you have to stay on top of things and have the ability to flow with Google’s adjustments. You have to think of it as a continual learning process. Keep in mind if your customers are happy, Google will know it. This will really make things better for your website.
