You do need to take a variety of approaches to your Internet Marketing when your business is a serviced based business. The approach is quite similar to selling actual products and you can employ many of the same principles.
One of the challenges depends on the nature of the service you offer. Quite a few service providers like to offer a “one time” deal and it is over as soon as the service has been completed. So it becomes much more imperative to have an effective lead generating machine in place.
If you are really serious about taking this path but want to do something different than the status quo, this is a good article because we’ll show you some ways for how to do that. Being a site usability expert is a great choice though it does entail you to always be doing research, always be learning and to stay on top of things. Usability just means user friendly, and you know a site must be user friendly. So why not learn as much as you can and then use that knowledge to build your site (for these purposes a content site works the best). Put together your own email list and then make contact with the businesses on your list of both medium and small sizes. What you might want to do is send out a low cost product so that you can provide consulting services to other businesses at the same time.
If you want to find actual success online, testing in marketing and advertising is how you make that happen for yourself. Unfortunately most marketers and big businesses don’t actually do this (because they have no clue as to how). What you will do, here, is become a split testing expert, and you really should learn some concepts and principles of copywriting. The entire idea behind split testing is to raise your conversion rate. In this situation you are going to offer a “conversion rate consulting service” and teach businesses how to increase their conversion rates. It’s possible to pair this sort of consulting with other kinds of consulting too, especially things like site usability.
One approach you can use when you are a service provider is to draw on traditional internet marketing methods.
Here, you want to also use content you have or will create, and you will then seek to get your articles syndicated on established sites. This is a different idea than simple guest writing or blogging. With this technique you’ll be submitting your work to the top three (or so) article directories. Be sure that, when you’re writing to be syndicated, you are writing longer articles that are closer to a thousand words. You are going to be trying to bring in the absolutely best webmasters so it’s important that your content is as good as it can actually be.
Lead generation is the bread and butter for those who are service providers on the net. It doesn’t matter if your prospects come from the Internet or if they are generated offline, you need to aim for both mindsets. It is extremely important to put all the effort you can into building your lead generation process. If you build it well, you’ll bring in plenty of super targeted leads.
