Google is the leader of the online search market, with a pretty powerful monopoly. The only way for you to truly take advantage of targeted, organic traffic is to make sure your site ranks on the first page of Google.
One factor that has a pretty big influence in getting your site to the top in the Google SERPs is the domain of your website. There’s absolutely no doubt that having your main keywords in the domain name increases the chances of getting high rankings on Google. However, you should keep in mind that your domain name is just one of the many factors that you need to concentrate on in order to achieve your goals. Thus, any domain name you register must include your principal keyword. You also must make certain that there isn’t anything before your keyword and that it’s the first thing in your domain name. Whether it’s “the” or “my” or anything else, if Google sees your domain name starts with something else, then it will not see it as being relevant. While there’s nothing wrong with adding another term to the end of your domain name, it shouldn’t be done pointlessly or if it doesn’t make sense. So, just add a relevant word to the end of your domain name if you can’t find one that is made up just of your keyword.
If you want a positive reaction from Google, your content should have a naturally occurring keyword density. There’s a lot of search engine spam going on, and each day Google tries to bring it down with new methods, algorithm changes, etc. Therefore, stuffing your content with keywords will only lead to the search engine seeing you as a spammer. If your site has a higher keyword density than 5% you will end up in trouble. The key to this whole situation is for both parties to benefit, so if you take Google’s viewpoint into account you will be able to understand what they want and your site will rank better.
Don’t include too many outbound links from your site if you want to maintain a good page rank. The reason is that every link you have heading out can reduce your page rank and pass it on to the other page, which will hurt you. Also, a site that’s important usually has more incoming links rather than outgoing links, simply because it is important. If you still want outbound links on your site, limit them and stick to important ones. Increasing the rank of your page and reaching page one in the SERPs isn’t complicated, as long as you have the right knowledge. To see what the results are, all you can do is get to work and start applying the advice in this article.
