Creating a Facebook page is not at all difficult, and doesn’t cost a cent. However, if you are a business that’s looking for more exposure through Facebook, you need to go beyond creating the page. If you really want to become more popular and get more people to like your page, you are going to need to put some real effort in.
Facebook can drive highly targeted traffic back to your website or blog, if and only if you leverage it the right way. By increasing the likes for your page, you increase the chances of your being able to make contact with potentially interested people on a regular basis. If you want to find more ways of getting likes for your Facebook page, keep reading this article.
Email your contacts about your Facebook page if you haven’t. If you have already started to build your business’s email list, you’ll have a much better chance of finding success. Send an email about your Facebook page to your list and ask them to like you. Seriously: your best course of action is to come right out and ask them to join your page by including a call to action for this within your email. Show them the many benefits of liking your page and what they are going to get out of it when they do what you want them to do. Because these are people who have volunteered to hear from you, they are interested in what you’ve got to say. So if you take the right approach your email contacts, prospects and subscribers should be easy to get to your page. Are you posting interesting stuff on your page? When someone visits your page, you want them to find relevant and interesting content that they’ll want to share. Shared content on social networks often goes viral, so try to come up with the kind of material your fans will find worthy of sharing. Don’t overlook this point, as it can help you build a following to your page in a short time. Ideally, your fans will do a lot of the work for you by sharing your content, but first, you have to give them material that makes them want to do this.
Have you linked your Facebook page from all your other social media profiles? Definitely do this if you haven’t already–it really is important. Make sure that you include sending traffic to your Facebook page as a central tenet to your overall strategy. Even though this might not send you a lot of visitors, the visitors you do get will be super targeted. For example, have your Facebook page URL displayed in your Twitter bio. Spreading the word about your Facebook page should be your first priority.
Facebook has been around for a long time now and it is growing with each day. The Internet gets more social all the time and that means that businesses have opportunities to reach their potential audiences better than they ever have before. It doesn’t really matter what kind of product you’re selling or what your website is about. The only thing that actually matters is the way you approach Facebook and then use it for your marketing. You have to understand the importance of creating and leverage your Facebook page. Increasing the likes is just the first step here, over time you will see just how much Facebook will help you get more from your Internet business.
