Facebook is a great way to market your business on the Internet, and this has been proven time and again. There is so much happening with Facebook and other social sites that it would be insane to ignore it. The unfortunate aspect to this is the high degree of uninformed small and medium businesses who have no idea of how to approach social media. You will discover that it is not all about commenting on walls and making a fan page. Given below are a few easy to apply tips that you can use to enhance your Facebook marketing efforts.
Always remember that if you want the best results from your fan page efforts, you must converse with them so they know you are involved. If you see that someone has taken out the time to put in the effort and post a comment on your Facebook wall, then make sure you answer it. It really is the same principle involved with business phone calls. So even though it is a different way to talk to people, it is the same thing as answering the phone. This does not have to be time consuming, but you do need to put effort into it. There is the same give and take involved here as there is with email marketing.
Facebook Insights is the equivalent to Google Analytics because that is their program that provides metrics of all kinds. Insights is nothing but an analytics program that gives you clear statistics on the usage/interaction on your Facebook page, which can prove to be crucial data when you’re growing your reach.
As long as you are the owner or administrator of the page, you can use Insights. It is called Insights for a reason, and that is what you will get about your fans when you use it properly. Then you will be able to make more intelligent decisions based on your metrics.
Don’t just depend on promoting your Facebook page internally, put in the effort to do some external promotion too. Just make everything super simple to do because that will at least not discourage people. You can now see very many people with the “like” buttons near their blog content. Your main goal is to keep sending the visitors to your fan page, and you are bound to get some percentage of likes. Do not restrict your efforts to just your own web properties because you can join other social networking sites that do support Facebook likes. Just do not think too much about this, and get in the habit of visiting each site every day or so and spend a few minutes promoting your fan page. We all have our business priorities, and this one – Facebook marketing should definitely be in your list. Don’t take my word, go ahead and start applying these tips that we discussed above, and see the results for yourself.
