Although many beginners think that search engine optimization is difficult, it isn’t that hard if you learn the basics and avoid certain mistakes. This article will be pointing out some of these SEO mistakes that you have to look out for.
First of all, you have to be careful not to choose the wrong keywords to target, as finding the best keywords is an important part of search engine optimization. In fact, the ranking of your site is really determined by the keywords that you pick for your search engine optimization campaign. Before you decide on your keywords, make sure you do enough research and take the time to find out what your prospects need and want. Pretend you are one of your customers searching for something and try to figure out what words you’d use. Don’t overlook Google Keyword Tool, Wordtracker and other online resources for doing your keyword research. But ultimately, your aim should be to find keywords that have less competition and high traffic. This type of keyword is called a long tail or buying keyword, and the reason for this is that customers usually use them when they are seeking an item they want to purchase. When you target such keyword phrases, the chances of ranking in the top position increase because of less competition. For your keywords to be profitable, they also have to be significant to your target audience. You’ll get the best results by doing thorough and detailed keyword research. It makes sense to do proper keyword research for your SEO efforts, as if you don’t get this right you will have to replace your keywords with more appropriate ones later.
The next SEO mistake we’ll look at is failing to create the right title tag for their site. Remember, the search engines look at the title when they display your website in their results, so it’s a mistake to assume that your title tag is irrelevant. You should have your primary keyword in the title tag because it will help you achieve a higher ranking, which is the exact reason why some sites are able to do well in the search engines in spite of the other factors not in place. Not having a title for your site also looks unprofessional. It doesn’t take much time or effort to use a title tag with your keyword. You should use a brief and concise title tag, not a long one. You don’t have to limit yourself to one keyword in the title, as you can use up to two.
Website owners sometimes place JavaScript menus on their websites because they believe it performs a useful function. But the real fact is, it’s not at all useful when it comes to SEO because the search engines won’t be able to read it. If you insist on having JavaScript on your site, it’s essential for you to include a sitemap so that there’s a way for the search engine spiders to find all of your links. The simpler you make it to navigate your site, the more likely it is that the search engines will find and index your pages.
Becoming the authority in your industry is not achieved by making the above mistakes so avoid them. You will realize these other mistakes as you move through the process and learn the tricks of the trade.
