Even as Facebook was just becoming a household name, Twitter burst onto the scene, and has rapidly become one of the hottest social networking sites on the web today. Tweeting was first only considered as a social interaction just like texting, but slowly Internet marketers realize that they can use this powerful tool for their marketing purposes. Just like anything else, Twitter will fail you if you don’t use it properly. If you put a little thought into what you’re doing beforehand, you can avoid those little mistakes that can derail marketing efforts on Twitter. Remember that Twitter is considered a social platform, so it’s very public and can easily give your business a wide exposure. Remember that you need to be very careful when you use Twitter as a marketing tool; Twitter is first and foremost a social creature. The purpose of this article is to help you be aware of some of the mistakes you’ll want to avoid when you start marketing with Twitter.
A primary mistake made by over-anxious marketers is to start right in with their marketing on Twitter. As funny as it may sound, if you want to see some real results, beginning with a marketing strategy right away is a bad idea. However, by developing confidence and reinforcing your connections in the beginning, you will create a loyal stream of followers. In other words, you have to literally take permission from your market first before you do any promotion. What is the key to getting their permission to sell to them? In participating and socializing as much as possible on Twitter. The most dedicated associations are created by first establishing a layer of trust; once that trust is gained, you can utilize Twitter as the powerful tool it is– by diverting your followers to your website and therefore generating profit. Every time you appear on Twitter at the beginning, become socially accessible and easy to talk to. Creating a boring presentation through being overly formal in these tweets is a common and easy mistake to avoid. Yes, you have to be serious about marketing, but you need to add a dash of humor to it. Illustrate your expressive side through your tweets. If you can manage to do this, you will be helping people in a fun way and they will trust you better. Gaining the trust of your audience is not difficult if you are entertaining and approachable.
Community is the key word here, and Twitter should be treated as such. This is what makes it such a valuable medium for promoting a business or product. Unfortunately, many marketers make the mistake of marketing and not participating, this won’t work in your favor. As with most things, Twitter is a give and take situation, and if you avoid only taking, then the community will be more willing to give. You need to take the initiative to become part of the community and become social. Follow people, read what they Tweet, answer their questions quickly, take part in Tweet threads. Remember, if you’re not interacting with other tweeters, and just go tweet when you want something, you can forget about seeing any positive results from the community. Twitter is really a simple concept – in order to succeed using this marketing tool you will have to put forth some effort and grow a large following of people interested in listening to what you have to say and who want to hear it again. So, how can you do this? You just write stuff that’s interesting enough to read each time you Tweet. It has to be beneficial to them. That’s the main way you will avoid the mistake of just trying to sell products on Twitter.
