Anyone who builds a new business site knows the feeling when it is time to go domain name hunting. You have to think ahead and imagine if people will want to be associated with a site with that name. Your choice for the domain you will go with will have far reaching implications for as long as you keep the site open for business. We can help you with the success of your business and branding when you read and absorb this article.
Having your primary keywords on hand when you are brainstorming for a domain name will prove to be very helpful. The keyword phrases will obviously be relevant, and you will have a great idea about the theme of your site. Mix the keywords up, and then just go crazy with combinations and stop words that can be used. For example, if you’re looking for a health related domain name, you could create a list of keywords like, “health, nutrition, healthy eating, natural treatments, etc.” But first there are a few things you need to keep in mind when you are doing this. It matters that your market should be able to see your domain and make sense of it. The SEO value of domain names is not as strong as it used to be, but it still makes some difference. This is the most important part of the whole process, so do not neglect doing it. Do try to pay attention to your domain and be aware of any other domains that may have a similar sound – but they are already established. There is so much value to being only you, and that is really important when it comes to brand awareness. So just remember no tricks when it comes to choosing your domain name. Should people ever think you want to just fool them in order to get them to visit your site, they will not appreciate it.
The need for multiple domains is pretty standard except for the largest corporations. You may want to consider registering the other two TLDs, the org and net domains – but that is a judgment call for you.
If there are any other versions of your domain that others could use, then you should probably grab those, as well. One good source is to check your server logs and see if people are mistyping or misspelling your domain name, if you see they are then that would be good to register.
Really, the last thing you want to discover is your domain does not quite fit what you had intended, so get it right the first time. Even if you do not want to brand your business, think about a brandable domain anyway. Buying a great domain is always an option if you have a little money to use for it. Hopefully you have a better appreciation of why your URL name matters very much.
