Perhaps one thing about PPC advertising is that even though you can make a lot of money with it, so many negative experiences by people who talk about the money they lost scares people away – and that should not be the case. So what we are looking at is how you improve your click through rate, and that is totally dependent on your ad copy. The whole PPC game, or any form of online advertising, is to get sufficient conversions with ads, and therefore you simply must learn what is needed to write strong copy. So what is needed is for you to learn how to write effective PPC ads, and we are here to help you with that.
Ads that have a short call to action in them, if even one word, will out-perform those that do not; so heed that advice. If you have not been using a call to action, it actually may feel uncomfortable “telling” people what to do in your ads; but tell them you must. As innocuous as they may seem, the call to action is an important part of all copywriting. For example, if you want them to enter their name and email address, then clearly mention that in your ad copy. Also do not think this is wasting space with your small ads because it is worth the space you take. Did you know that just about all online readers basically just skim and scan? That also includes those who are “reading” your ads. It is the job of your headline to command attention in a powerful way. There are a lot of different things that can be done with a headline, but PPC headlines are notoriously short so the most needs to be made of them. One thing you cannot afford to do is make your prospect wonder about what the offer is or anything like that.
Never tell an outright lie in your ads because the reader will eventually figure it out if they go to your site. Bear in mind that if you say you are the official site, then you really need to be the official site. One of the most important concepts to remember and infuse in your ads is relevance, and that is what Google and the rest base their CPC on. There are courses available about PPC as well as tutorials all over the place, so getting knowledgeable is the thing to do.
Make every effort to do things right with your ads and campaign, and that is the best way to reap rewards. Actually, we think PPC advertising is pretty easy to do, but that is only because we have done so much of it. If you are new and have your wits about you, then of course you can get into PPC and make something good happen. You know… PPC ads are just like classified ads; so that should be a huge clue for you when it comes to what you need to know.
