Search engines like Google send crawl bots out to various websites in order to check for new content or material, the speed at which this is done is called a crawl rate. Different websites have different crawl rates depending on various factors. The question is, why is it important for you get Google to drop by your site on a regular basis? Do you want to know what the benefits are? The most important answer is more exposure for your site – the more bots that visit your site the faster your new content and material will be noticed and indexed by the search engines.
There are a few small steps you can take in the right direction to ensure that Google notices what’s happening on your site.
Website photos, like the written content on your website, need to be optimized for a little extra search engine love. Failing to optimize images on your site can be detrimental to the performance of your website when it comes to search engine ranking. This is also why your site could have a poor crawl rate, something which you don’t want. What can you do to boost the crawl rates your website is getting? Using captions for the purpose of attracting search engine attention is a great first step to make your images more Google bot friendly then you need to move along and make sure you’ve properly resized the images and used appropriate keywords in the file names. This isn’t terribly difficult work to do but it can have a profound impact on your bottom line by gaining you much more attention from search engine spiders.
It’s important that you add new information and material to your website on a consistent basis.
The problem with this is that this might mean one thing to you and something else entirely to someone else. This doesn’t mean that you have to update your site ten times a day; just make it happen more often and you’re good to go. Google prefers sites that update often and will send their spider bots to these sites more often to check for updates. This is just something that Google does in order to encourage habits they appreciate among website owners – it just happens to be effective because it does offer a pretty attractive reward.
Titles should also be extremely relevant to the topic of your site and to the information on the page – they should also be designed to really make an impression. You can kill two birds with the title stone by increasing frequency of search engine crawls and gaining higher page rank.
It doesn’t take much to create unique titles for your content, but if you look at from the search engines point of view, it definitely is a big deal if you get them wrong. So ensure that you’re focusing on this area too.
Make your site as valuable to readers as you can and in the process you’ll find that you’ve made a good match for the search engines too. The process of adding value is one that is most likely to get the notice of Google and its merry band of spider bot brothers. Doing this will make your site friendlier to visitors and Google alike.
