Your marketing campaigns are absolutely dependent upon autoresponders to work properly. Your sales channel starts with the use of an autoresponder, by both engaging your prospects and allowing you to follow up with them in the future. Before a customer takes any action, it is best to expose a person to an offer at least seven times. Consistency is the key. Hence the importance of building a relationship with prospective customers/clients with high quality content in your e-mails, it is this that creates trust between you and them. Be sure to keep the emails to your prospects short and to the point, avoiding long sentences and paragraphs. Since to goal is make sure they remember you, they should be sent out in intervals of 2 to 3 days. If you rarely approach them with your mails and aren’t consistent, then you might risk being labeled as spam, which you don’t want. However, sending a bunch of messages all the time will only serve to aggravate them and make them unsubscribe from the email list they were on.
When you’re using an autoresponder, you need to drive traffic to your squeeze page to get the subscribers. Devising a strategy to deliver a targeted crowd to your site is an arduous task. Your landing page is incredibly important, it needs to be maintained in order to keep attracting the right people to it. If you cut down on this, you’ll be losing a lot of profit. When you split test various types of headlines on your squeeze page, you will be able to discover a headline that converts better than your previous ones. Until and unless you test your headlines, you won’t know what’s working.
In one step, you can get your autoresponder set up, and your squeeze page will then get targeted traffic you can profit from. Apart from this you need to structure out your autoresponder messages to get the best response. Remember that what determines the way your subscribers respond is based on how you’ve laid out your message series. One easy way to begin your email communications with your subscribers is to send out a welcoming email when they first sign up that contains a link to a complementary report or ebook. That first message will be the first building block in your relationship with your subscribers. It is important to realize that you will not be making sales right out of the gate. Convincing them to give up their email address is easy enough, but you still need to convince them that they need your product. Once they are on your list for two to three days, you can send an email giving away information about your niche market and also asking feedback about it. This is a good trick to get a better response from your subscriber and to make them feel important. You can then begin sending out e-courses. During this time you will be building a trust factor with subscribers, as well as increasing your credibility with them. Maintaining a good relationship with each contact is vital if you want high conversions.
While building your own email list with the use of an autoresponder is a sensible decision, you also need to make sure you can earn a profit from it. In other words, if you don’t monetize your email list, then it’s of no use. It is here where you make decisions as to how much information you give to your prospective client/customers using an autoresponder campaign. You don’t want to start into your sales process until after you have delivered value to your prospects. This does not only apply to those selling their own products. You can absolutely profit from an affiliate product. You just want to be sure those products are targeted towards your own market. All you need to do is continue on creating value to your target market and give them what they are looking for. You can know exactly what your targets are looking for by getting feedback from your list with your autoresponder.
